Hero Cycles and WPP Media Set Guinness World Record with Nationwide Cycling Campaign

‘Har Gully Hero’ by Hero Cycles and WPP Media Pedals into the Guinness World Records

Mumbai: Hero Cycles, in strategic partnership with WPP Media, has officially entered the Guinness World Records for creating the “Largest Online Video Album of People Riding Bicycles,” through its landmark initiative ‘Har Gully Hero’. This nationwide campaign, executed in collaboration with RED FM 93.5, saw over 5,800 verified video entries and reached more than 16 lakh citizens across 23 cities—making it India’s largest cycling movement. Aimed …

Hero Cycles and WPP Media set Guinness World Record with ‘Har Gully Hero’ campaign

New Delhi: Hero Cycles and WPP Media have been recognised by Guinness World Records for organising the “Largest Online Video Album of People Riding Bicycles” as part of the nationwide campaign Har Gully Hero. The initiative, which encouraged cycling among children and communities across India, compiled over 5,800 verified video entries to set the record. Developed in collaboration with RED FM 93.5, the campaign aimed to reintroduce cycling as a …

Hero Cycles and WPP Media set Guinness World Record with nationwide cycling campaign

WPP Media in collaboration with Hero Cycles, bicycle manufacturer have been officially awarded a Guinness World Record for the “Largest Online Video Album of People Riding Bicycles,” marking the pinnacle of the high-impact nationwide campaign, ‘Har Gully Hero,’ aimed at reigniting India’s love for outdoor play and fitness. The campaign conceptualised in strategic partnership with […] The post Hero Cycles and WPP Media set Guinness World Record w…