Chili's to Turn 'Iconic' Red Booths Into Cowboy Boots, Belts
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4 Articles
Chili's to turn 'iconic' red booths into cowboy boots, belts
Chili's is partnering with an Austin-based CPG company to turn its iconic red booths into limited-edition cowboy boots and belts. The parent company of the restaurant chain has seen its stock skyrocket in the past year as sales have surged.
Chili's Is Selling Boots Made from Its Red Booths — And It Will Cost You a Lot More than a Triple Dipper
Chili's Grill & Bar is partnering with footwear brand Tecovas to launch a limited-edition collection of "Booth Boots" — cowboy boots made with the same material as its classic red booths.
Here's why Texas bootmaker Tecovas is making boots from Chili's booths
Chili's Bar & Grill is teaming up with Texas bootmaker Tecovas on an unexpected fashion collaboration. The bootmaker, founded and based in Austin, will be using the same material as the famous red booths at the restaurant for fun limited-edition boots and a more affordable belt.
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