US Edition
Tariffs Threaten to End AriZona's 99-Cent 'Big Can' Price for First Time
AriZona faces rising aluminum costs from a 50% U.S. tariff on imports, threatening the company's 30-year pricing model of 99-cent iced tea cans sold nationwide.
- In a recent interview with The New York Times, Don Vultaggio warned that President Donald Trump’s 50% aluminum tariffs may force AriZona’s iconic 99-cent iced tea to rise for the first time in over 30 years.
- Following the June 3 tariff increase, AriZona Iced Tea, which uses about 100 million pounds of aluminum, faces higher costs as 20% is imported from Canada.
- AriZona sells more than two billion cans annually, generating over $4 billion in sales, despite tariffs affecting 100% of its aluminum.
- That could force the company to raise its 99-cent price for the first time in over 30 years, Don Vultaggio warned.
- Critics argue PNC Chief Economist Augustine Faucher said companies like AriZona have few ways to blunt the impact, warning tariffs would drive higher consumer inflation.
67 Articles
67 Articles
AriZona Iced Tea May Raise Price After Three Decades Thanks To Trump's Tariffs—And People Are Not Ok
People aren't doing too well after AriZona CEO Don Vultaggio said he is now considering raising the price of the company's 22-ounce tallboy iced teas—which for decades have been priced at exactly $0.99 per can—because of President Donald Trump's tariffs.The company is looking at changing course for the first time following Trump's announcement in June that he’s doubling tariffs on aluminum and steel imports from 25% to 50%.The company, which sel…
WSB_TV Atlanta 2
AriZona Iced Tea’s 99-cent price may soon be a thing of the past
After almost 30 years, the 99-cent price tag that AriZona is known for could go away.
'Particularly unfair': AriZona founder considers raising price of iconic 99-cent iced tea
(NEXSTAR) – Tall cans of AriZona iced tea have been sitting in refrigerated cases of gas stations and convenience stores since 1997, proudly emblazoned with their 99-cent price tag. The cans may soon need a redesign to reflect a new price, the company's founder fears. The 99-cent price, which has been a constant through economic ups and downs of the past 28 years, may no longer be tenable now that a 50% tariff on imported aluminum has taken effe…
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