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X Shares the Most Discussed Super Bowl Ads
Northwestern MBA students graded Super Bowl ads with many earning A's; AI-themed ads rose but performed less well, while nostalgia and celebrity humor dominated, X reported 8 million posts.
3 Articles
3 Articles
Here's how this year's Super Bowl ads ranked - from Dunkin Donuts to Grubhub and more
Google’s “New Home” ad received top marks from Northwestern University MBA students during the annual Super Bowl Ad Review. “They did a nice job of marrying functionality with emotionality. It was a beautiful, heartwarming spot,” said Professor Derek Rucker. About 70 students spent Super Bowl Sunday grading ads from A to F. Professor Rucker saw two noticeable, overall trends this year: the dominance of AI and healthcare, in addition to brands re…
Analysis: despite AI ads outnumbering traditional Super Bowl ad categories like beer, nostalgia-driven ads from Budweiser and Dunkin' dominated social media (Patrick Coffee/Wall Street Journal)
Patrick Coffee / Wall Street Journal: Analysis: despite AI ads outnumbering traditional Super Bowl ad categories like beer, nostalgia-driven ads from Budweiser and Dunkin' dominated social media — Budweiser and Dunkin' got the most attention on social media, but big tech's AI product demos may…
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