US Edition
Bad Bunny’s Super Bowl LX Halftime Performance Breaks Global Viewership Records, Draws over 4.1 Billion Views
Bad Bunny’s 13-minute Super Bowl halftime show drew 4.16 billion views globally within 24 hours, setting a new record for worldwide audience engagement, Roc Nation reported.
- On March 2, Roc Nation announced Bad Bunny's halftime show drew 4.157 billion global views within 24 hours.
- His recent Grammy win in February reinforced Bad Bunny's rise since 2016, boosting global interest in the Super Bowl halftime show, Roc Nation announced.
- Nielsen found the U.S. broadcast averaged 128.2 million viewers, while the official halftime upload reached 29 million views in 16 hours and climbed to 118 million.
- Media outlets called the achievement a milestone, with the global total making Bad Bunny's set the most‑watched Super Bowl halftime performance of all time.
- The tally relied on combined TV and digital metrics, including YouTube's 30‑second view standard, with U.S. averages trailing Kendrick Lamar's 2025 performance, as reported by Nielsen.
15 Articles
15 Articles
Bad Bunny’s Super Bowl LX halftime performance breaks global viewership records, draws over 4.1 billion views
Bad Bunny's Super Bowl half-time performance celebrated Spanish-language music and Latino identity, drawing over 4 billion views globally. The event showcased his international appeal and marked him as the first solo Latino artist to headline.
Bad Bunny's Halftime Show Breaks New Record
ZUMAPRESS.com / MEGABad Bunny's Super Bowl Halftime Show not only delivered a record-breaking spectacle on stage but also shattered digital viewership numbers. The 31-year-old superstar continues to give the public plenty to talk about, dominating headlines during his performance and long after the stage lights fade. While critics dissect his lyrics and stage delivery, he remains unfazed, pressing forward as he prepares to take on a new film rol…
The Bad Bunny Halftime Show Gave The NFL Exactly What It Wanted, Reportedly Smashed Viewership Records
Unfortunately for the vocal critics, Bad Bunny’s halftime performance at Super Bowl LX delivered exactly what the NFL was hoping to get from it, and that’s viewers. According to reports, Bad Bunny’s halftime show was the most watched performance in NFL history. Despite all of the discourse surrounding the NFL’s decision to tap Bad Bunny to headline the halftime show at Super Bowl LX in Santa Clara, California, the league likely got exactly what …
Coverage Details
Bias Distribution
- 57% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
