"Here, Every Year, People Die Drowned in the Loire": a Shock Campaign to Raise Awareness of the Ban on Swimming, Very Dangerous in This River

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New signs were created along the Loire River at Tours (Indre-et-Loire) to ban swimming in the river. Black, red, colours that recall the road safety shock campaigns. The Town Hall wishes to mark the spirits, more than three weeks after the death by drowning of a 24-year-old, who jumped from Wilson Bridge.