Tampa Hair Care Brand Not Your Mother's Sells to German Consumer ...

Henkel Is to Acquire Not Your Mother’s Brand

With Henkel's acquisition of Not Your Mother's brand it will strengthen its push into the U.S. consumer hair care and styling market.

Main Post Partners and Founders Announce Agreement to Sell Not Your Mother's to Henkel

/PRNewswire/ -- Main Post Partners ("Main Post"), a leading private equity investment firm focused on partnering with high-growth consumer brands, announced it...

Tampa hair care brand Not Your Mother's sells to German consumer ...

Henkel acquires Not Your Mother’s, strengthening US hair care portfolio

The German consumer goods giant has acquired the hair care and styling brand, with the deal also including the parent company of Not Your Mother’s, DeMert Brands.

Henkel Acquires Not Your Mother’s To Strengthen U.S. Haircare Presence

Henkel is expanding its presence in the American mass haircare market with the acquisition of Not Your Mother’s, a fast-growing brand that has demonstrated digital agility and longevity at a time when unrelenting trend cycles have tripped up many beauty businesses. In fiscal year 2025, Henkel discloses that Not Your Mother’s generated approximately ... The post Henkel Acquires Not Your Mother’s To Strengthen U.S. Haircare Presence appeared first…

Main Post Partners and Founders announce agreement to sell Not Your Mother’s brand to Henkel

SAN FRANCISCO – Main Post Partners (“Main Post”), a leading private equity investment firm focused on partnering with high-growth consumer brands, announced it has reached an agreement to sell DeMert Brands, parent company of Not Your Mother’s (“NYM” or the “Company”), to Henkel.Launched in 2010 by Rocky and Bethany Pagliarulo and based in Tampa, FL, Not Your Mother’s is a high-growth, modern hair care brand dedicated to transforming everyday ro…