US Edition
Published • loading... • Updated
Hello Kitty's Parent Company to Make Own Video Games
The new division aims to broaden Hello Kitty’s appeal and expects 10 titles over three years, with development spending of up to 10 billion yen.
- On Tuesday, Sanrio launched a video games division aiming to release 10 original titles over the next three years, seeking to monetize its popular character portfolio including Hello Kitty.
- Sanrio CEO Tomokuni Tsuji explained the move targets new demographics beyond traditional fans. "We also want to approach people who have not been part of our traditional fan base, like boys and adult men," he said.
- The first title, "Sanrio Party Land," launches this autumn on Nintendo Switch, featuring more than 145 characters including Hello Kitty, Cinnamoroll, and Kuromi, plus more than 45 mini-games, backed by about 10 billion in investment.
- While the gaming business expects initial losses, IwaiCosmo Securities analyst Tomoaki Kawasaki noted a hit title could eventually become a significant growth driver for Sanrio's overall performance.
- Sanrio mirrors strategies employed by domestic peers Nintendo and Bandai Namco Holdings, leveraging character assets across entertainment. A Warner Bros film is slated for release in 2028, further expanding the franchise.
Insights by Ground AI
23 Articles
23 Articles
The Japanese band Sanrio, creator of Hello Kitty, announced this Tuesday to launch the video game, with a first release scheduled next autumn. The company intends to seduce a new audience.
·Paris, France
Read Full Article
CB NewsReposted by 
24heures.ca
24heures.caThe Japanese company Sanrio, originally Hello Kitty, launched on Tuesday a video game division to try to attract new fans to its iconic character, planning to publish 10 original titles over the next three years. Hello Kitty, created in the 1970s with the aim of...
Coverage Details
Total News Sources23
Leaning Left2Leaning Right8Center6Last UpdatedBias Distribution50% Right
Bias Distribution
- 50% of the sources lean Right
50% Right
13%
C 37%
R 50%
Factuality
To view factuality data please Upgrade to Premium
