Hello Kitty Company Sanrio Announces Gaming Brand and New Party Game

Sanrio Games First Title Will Be on the Switch and Switch 2

Sanrio announced it will now publish games under its new Sanrio Games arm, with the first one appearing on both the Switch and Switch 2. It will be called Sanrio Party Land. It will be the first of 10 planned titles coming direct from the company. An official website is now open that will act as a hub for this division and offer insight into the projects that are on the way. Sanrio Party Land is going to be a multiplayer title. This means we can…

Hello Kitty Company Sanrio Announces Gaming Brand and New Party Game

Hello Kitty's Sanrio has announced the formation of its own gaming brand, which will release a number of new games over the next few years.

Sanrio Party Land announced as debut title from Sanrio Games, headed to Switch 1 and 2 in Fall 2026

The Sanrio Company, famous for Hello Kitty, has announced that it will be starting a new game brand for the first time in its storied history. Called Sanrio Games (shocking!), the debut title from the developer will be Sanrio Party Land, a party game scheduled for Nintendo Switch and Switch 2 this year. Set for a simultaneous global release in Fall 2026, we don’t really know what the game is or how it will take shape, but the company mentions, “…

Sanrio establishes in-house gaming brand Sanrio Games

Hello Kitty creator plans to launch ten games over the next three years, starting with Sanrio Party Land later this year