Heineken strengthens its relationship with WPP for its IA marketing and sales

Heineken, a famous beer brand, strengthens its relationship with WPP, a global advertising heavyweight and rival of Publicis, for its marketing and commercial actions optimized by the AI on a large scale. Differentiated experiences on the main (more...)This article Heineken strengthens its relationship with WPP for its IA marketing and sales appeared first on La Revue du Digital.