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Jumbo Selling Heineken Again After Parties Reach Agreement on Price
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5 Articles
Heineken beers will soon return to Jumbo's shelves. The brewer and the supermarket chain have reached an agreement on the purchase of the beers, spokespersons for the companies confirmed to trade magazine Distrifood. A Heineken spokesperson reported that it has made commercial agreements with Jumbo for the remainder of the year. "Customers will be able to choose from the entire Heineken range at Jumbo again within a few weeks," a Jumbo spokesper…
Jumbo selling Heineken again after parties reach agreement on price
Heineken beer will be sold again in Jumbo supermarkets. Both parties reached an agreement about the procurement after challenging price negotiations, a spokesperson for Jumbo confirmed after a report from the industry publication Distrifood. The deadlock between the beer brewer and the supermarket chain even led to a preliminary injunction.
Heineken beers are returning to Jumbo supermarket shelves. Both parties have reached an agreement on purchasing after difficult price negotiations. A Jumbo spokesperson confirmed this after a report by trade publication Distrifood. The impasse between the brewer and the supermarket chain previously even led to summary proceedings.
Conflict between Jumbo and Heineken resolved - RetailDetail EU
Dutch supermarket chain Jumbo and Heineken have reached a commercial agreement to end a months-long disagreement about purchasing conditions. The boycott is now over, and Heineken’s products will soon be back on Jumbo’s shelves. Legal proceedings “Jumbo and Heineken Netherlands have reached commercial agreements for 2025. Customers can now once again expect a well-stocked beer section with a wide selection of Heineken beers”, the brewer told Dut…
Jumbo and Heineken have reached a deal, resuming the purchase of beers including Heineken, Amstel, and Texels. This was the response from the brewer and Jumbo in response to questions from Distrifood. Jumbo considered the beer too expensive and ordered less than agreed. This led to a beer dispute, in which Heineken took legal action, but Jumbo won. The giants have now settled the matter, and Jumbo customers can soon expect all of the brewer's br…
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