Hedgehog Lab Names New Chief Executive to Drive Growth

Hedgehog, Newcastle digital firm, appoints new CEO – Northern Financial Review

Hedgehog Lab, the Newcastle digital product consultancy, has appointed Malcolm Seagrave as its new CEO to lead its plans to expand across the North of England and Scotland. The leadership change comes after a strong year for Hedgehog Lab, with turnover rising 30% and growth accelerating in the second half of 2025. The consultancy plans to create hundreds of new jobs in the North of England and Scotland. “After an initial 18 months as managing di…

Hedgehog lab names new chief executive to drive growth

A Newcastle-headquartered digital consultancy is preparing for a major expansion drive across the North of England and Scotland following a leadership change aimed at accelerating growth. Hedgehog lab has appointed Malcolm Seagrave as its new chief executive, succeeding co-founder Sarat Pediredla, who stepped down at the end of 2025 as part…

hedgehog lab appoints new CEO to lead ambitious growth plans

BGF-backed hedgehog lab, the global digital product consultancy headquartered in Newcastle, has appointed Malcolm Seagrave as its new CEO to lead its plans to expand across the North of England and Scotland. After an initial 18 months as managing director for hedgehog lab’s UK operations, Malcolm succeeds co-founder and previous CEO Sarat Pediredla. Sarat announced he was stepping down at the end of 2025, as part of a phased succession plan that…

hedgehog lab ‘to create hundreds of jobs’ under new CEO

hedgehog lab is to create hundreds of jobs in the North of England and Scotland under new CEO Malcom Seagrave. The Newcastle tech consultancy’s co-founder Sarat Pediredla recently said he would step aside after leading it as CEO since it was founded in 2007. Seagrave was appointed UK managing director in September 2024 alongside CTO Joe Thompson. hedgehog lab, which took investment from BGF in 2023, has operations in London, Leeds, Edinburgh and…