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Sectur Presents Proposal to the Sector for the World Cup

Summary by 24 Horas
Mexico presented to representatives of business chambers, tourism organizations, as well as leaders and leaders of the sector, the actions and strategies to be carried out within the framework of the 2026 World Cup. The Tourism Secretariat of the Government of Mexico, Josefina Rodríguez Zamora, and the representative of Mexico for the organization of the 2026 World Cup, Gabriela Cuevas Barrón, presented the project to the leaders of the industry.
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Photo: Agencia Reforma Ciudad de México.- Mexico expects 5.5 million visitors for the 2026 World Cup, which will take place from June 11 to July 19, 2026. During the morning of President Claudia Sheinbaum, Tourism Secretary Josefina Rodríguez said the country will have a 44 percent increase in tourism due to the World Football Cup. In addition, there will be a 48 percent increase in average tourist spending, compared to 2025. It is expected that…

The Secretary of Tourism of the Government of Mexico (Sectur), Josefina Rodríguez Zamora, launched the strategy of promotion of the World Cup of Football 2026 to the members of the CNET, head of Braulio Arsuaga. Zamora pointed out that the expectation is to attract 5.5 million visitors and generate an economic spill of more than 60 billion pesos (more than 3 million dollars). To achieve this they will have complementary activities that will enha…

Mexico presented to representatives of business chambers, tourism organizations, as well as leaders and leaders of the sector, the actions and strategies to be carried out within the framework of the 2026 World Cup. The Tourism Secretariat of the Government of Mexico, Josefina Rodríguez Zamora, and the representative of Mexico for the organization of the 2026 World Cup, Gabriela Cuevas Barrón, presented the project to the leaders of the industry.

The Ministry of Tourism of the Government of Mexico, Josefina Rodríguez Zamora, and the representative of Mexico for the organization of the World Cup 2026, Gabriela Cuevas Barrón, presented to representatives of business chambers, tourism organizations, as well as leaders and leaders of the sector, the actions and strategies that will be carried out within the framework of the World Cup 2026. “We are going to join a team work, today is the exam…

Reading time approx.: 1 minutes, 15 secondsMexico is preparing to take full advantage of the 2026 World Cup celebration with a tourism strategy designed to generate a significant economic impact.With three host cities and an inclusive approach, the Tourism Secretariat (Sectur) seeks to strengthen tourism development in all regions, positioning the country as a key destination in this sport fair. Tourism Secretary Josefina Rodríguez Zamora stress…

Mexico expects an economic impact exceeding 60 billion pesos and the arrival of 5.5 million tourists for the 2026 FIFA World Cup, according to estimates presented by the Ministry of Tourism (Sectur) one year before the sporting event begins. During the presentation of the promotional strategy for the World Cup, Gabriela Cuevas, Mexico's representative for the tournament organizers, emphasized that the event will not only represent an internation…

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| broke the news in on Wednesday, June 11, 2025.
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