He helped invent the modern internet. He's horrified at what he sees in 2026.
3 Articles
3 Articles
He helped invent the modern internet. He's horrified at what he sees in 2026.
Steve Krug, 77, author of "Don't Make Me Think."Cassandra Klos for BI"I think social media is the worst thing that's happened in the last forty years," Steve Krug tells me.A quarter century ago, Krug wrote "Don't Make Me Think," one of the founding books of internet usability. It's the reason sites have big bolded text and read vertically, not zagging around the screen. It's why links look like links and buttons look like buttons. He gave instru…
The Internet has been built to make life easier. Today, however, the same principles that have simplified online browsing are used to keep users trapped hours in line. Steve Krug,...
“I think social media is the worst thing that’s happened in the last forty years,” Steve Krug, the man who made websites what they are today, tells me today.
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