HC Orders Takedown of Priety Zinta Deepfakes, Says Misuse of Such Content Affects Fundamental Rights
The court said nearly 275 YouTube links used her likeness without consent and allowed takedowns from major platforms.
- On Wednesday, the Bombay High Court ordered the removal of all AI-generated deepfakes, morphed images, and unauthorized online content featuring actor Preity Zinta, holding that such misuse violates fundamental rights.
- Zinta, who has spent over 25 years in the film industry and appeared in over 40 films, approached the court after identifying nearly 275 YouTube links containing AI-generated, morphed, or superimposed videos using her likeness.
- Representing Meta, counsel stated the company has been taking "proactive steps" to remove such content, while the court reminded platforms of their due diligence obligations under the Information Technology Rules, 2021.
- "If the intermediaries start taking action, such type of offenders will stop," the court observed, warning that platforms contribute to violating fundamental rights protected under Articles 19 and 21 of the Constitution.
- Zinta joins celebrities including Arijit Singh, Akshay Kumar, Shilpa Shetty, Suneil Shetty, and Asha Bhosle who have secured similar relief, establishing precedent for protecting personality and moral rights against unauthorized AI-generated content.
15 Articles
15 Articles
Preity Zinta Gets Major Relief In Personality Rights Lawsuit; Bombay HC Orders Removal Of Deepfakes, Morphed Images
The Bombay High Court has ordered the removal of deepfakes and morphed images of Preity Zinta available online, condemning their misuse. Preity Zinta achieved a significant legal victory at the The post Preity Zinta Gets Major Relief In Personality Rights Lawsuit; Bombay HC Orders Removal Of Deepfakes, Morphed Images appeared first on Bollywood Bubble.
Preity Zinta Deepfake Case: Bombay High Court Orders Takedown
The Bombay High Court has ordered the removal of AI-generated deepfake content targeting Preity Zinta, directing Meta, Google and other platforms to act while emphasising protection of personality rights and dignity.
Bollywood Hungama
PressNewsAgencyBombay High Court grants interim relief to Preity Zinta against AI deepfakes, morphed content
The Bombay High Court has granted interim relief to actor Preity Zinta in her legal battle against AI-generated deepfakes, morphed images, fake videos and other unauthorised online content created using her identity.The order came after Zinta approached the court seeking protection against the misuse of her likeness across digital platforms. During the hearing, the court also highlighted the responsibility of online intermediaries to curb such c…
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