US Edition
HBO Max Is Officially Back
UNITED STATES, JUL 9 – Warner Bros. Discovery aims to emphasize HBO's premium and distinct storytelling after research showed users prefer it over Discovery's reality programming.
- On July 9, 2025, Warner Bros. Discovery officially renamed the streaming service Max back to HBO Max.
- This change follows Warner Bros. Discovery's June announcement to split into two companies to better focus on HBO Max and Warner Bros. studios separately from other cable networks.
- The rebranding reflects HBO's stronger consumer appeal and research showing viewers prefer HBO's premium content over Discovery's reality shows.
- WBD's streaming CEO JB Perrette emphasized that while audiences are not necessarily seeking a greater quantity of content, there is a clear demand for higher-quality programming, underscoring the company's emphasis on improving content standards.
- The restoration of the HBO Max name aims to draw more subscribers and reposition the service amid competition, while retaining user data and subscription pricing unchanged for now.
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Goodbye to Max and hello again to HBO Max, returns common sense to the popular television platform that besides name, changes strategy for the future.
·Madrid, Spain
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Coverage Details
Total News Sources63
Leaning Left8Leaning Right1Center15Last UpdatedBias Distribution63% Center
Bias Distribution
- 63% of the sources are Center
63% Center
L 33%
C 63%
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