HBO Max Launches Vertical Shorts to Improve Content Discovery
The feature uses AI and human editors to surface clips from existing shows, while a conversational search tool is also in test.
- On Tuesday, HBO Max announced two new AI-powered mobile features for U.S. subscribers: a vertical video feed called "HBO Max Shorts" and a conversational search tool named "Ask HBO Max."
- Streaming services have spent years watching viewers discover content on TikTok instead of their apps, prompting HBO Max to integrate that familiar scrollable experience into its platform to retain engagement.
- "HBO Max Shorts" displays trailers and bonus content from the library, created by an in-house AI tool that scans thousands of hours to identify "compelling, high-impact scenes" for human editors to finalize.
- The "Ask HBO Max" tool, available to adult users on Android in the U.S., uses "natural language" to interpret search intent rather than requiring exact keywords, recommending relevant content based on conversational queries.
- While currently limited to select iOS and Android users, HBO Max plans to expand both features to additional markets and devices soon, with future updates incorporating sports content.
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14 Articles
HBO Max Launches Vertical Shorts to Improve Content Discovery
HBO Max is embracing vertical video as part of its efforts to make it easier to discover new content and improve the user experience on mobile devices with the launch of two new features that provide U.S. subscribers with new ways to browse, sample, and explore its premium library of programming.“HBO Max Shorts” is designed to help users discover something to watch by highlighting iconic and memorable scenes from the HBO Max library in a vertica…
HBO Max Adds Requested Features, But There’s a Catch
Image Credit: HBO Max HBO Max has added two long-requested features for iOS and Android users. These features are designed to help users easily discover their next watch on the mobile application. The two features, HBO Max Shorts and Ask HBO Max, are being tested on iOS and Android. Shorts allow users to discover content by highlighting iconic moments from the platform’s library in a vertical, scrollable feed. As per The Hollywood Reporter, thes…
HBO Max embraces vertical video with a new 'Shorts' feed
HBO Max, like other streaming platforms, is rethinking content discovery as large libraries are making it hard for viewers to find something to watch and as audiences become accustomed to short-form content on platforms like TikTok and Instagram Reels.
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