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Hasbro’s Sixth Wall brings guardrails to AI character use
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Hasbro’s Sixth Wall brings guardrails to AI character use
Hasbro has launched an AI studio called Sixth Wall to more tightly govern how its characters are used in AI-enabled experiences, including voice and interactive applications. The company outlined the launch in an official newsroom announcement.A central part of the move is a new licensing model Hasbro calls “behavioral licensing,” designed to define how characters think, speak, and interact, not just how they look. Hasbro also said it is partner…
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