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Hasbro To Develop Its Own Video Games in 2026

Summary by Adweek
Hasbro is going to start developing its own video games starting next year for the first time, CMO Jason Bunge said onstage at ADWEEK’s Brandweek conference in Atlanta.

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Hasbro To Develop Its Own Video Games in 2026

Hasbro is going to start developing its own video games starting next year for the first time, CMO Jason Bunge said onstage at ADWEEK’s Brandweek conference in Atlanta.

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Adweek broke the news in on Monday, November 3, 2025.
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