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Hasbro CEO uses AI at home — but won't let it touch D&D or Magic

Summary by Polygon
Despite the fact that Hasbro sometimes programs AI models of characters like Peppa Pig and Optimus Prime to help design toys and other products, CEO Chris Cocks promised that AI tools will never be used for Dungeons & Dragons and Magic: The Gathering.

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PolygonPolygon
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Hasbro CEO uses AI at home — but won't let it touch D&D or Magic

Despite the fact that Hasbro sometimes programs AI models of characters like Peppa Pig and Optimus Prime to help design toys and other products, CEO Chris Cocks promised that AI tools will never be used for Dungeons & Dragons and Magic: The Gathering.

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Polygon broke the news in on Tuesday, March 10, 2026.
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