Has the vegan business bubble burst? : It's Been a Minute

Has the vegan business bubble burst? : It's Been a Minute

Is veganism in its flop era?There was a time when veganism – or plant-based food – seemed to be in ascendency: from the early 2010s when Beyoncé adopted a plant-based diet to its height in 2020, when the retail market for plant-based meat made over a billion dollars in sales. And then… things started getting a little more… meaty. From protein-maxxing to the new food pyramid, the culture seems to have shifted. But what does the plant-based food f…