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'We Belong Together' - Harry Styles Signals New Music Era
The campaign collects fan data via texts and posters worldwide, signaling a new album after Styles' 2022 Grammy-winning release, engaging a global audience.
- On Jan. 12, 2026, Harry Styles' new landing page at webelongtogether.co went live showing a crowd video and Sony Music Entertainment copyright, while posters appeared worldwide including New York City, Berlin, Palermo, and São Paulo.
- That late-December piano video shows Styles' final Love on Tour clip ending with the same phrase, while he has not released a full project since his 2022 album Harry's House, which won the 2023 Album of the Year Grammy.
- Clicking the site's banner prompts fans to text `We belong together` to HSHQ, which replies with a link to an opt-in form requesting name, gender identity, phone, email, and birth date, then displays `HAVE A NICE DAY`.
- Fans flooded social platforms with speculation that new music or a 2026 project may be imminent, while Billboard and USA TODAY have reached out and no official announcement exists.
- The approach mirrors Styles' past teaser `youarehome.co` and observers note fans trade personal data for early access, highlighting implications for future album rollout strategies.
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15 Articles
15 Articles
Coverage Details
Total News Sources15
Leaning Left5Leaning Right0Center4Last UpdatedBias Distribution56% Left
Bias Distribution
- 56% of the sources lean Left
56% Left
L 56%
C 44%
Factuality
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