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Harry Kane's Unique Sponsorship with Reflo and Its Impact on Sports Business
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Harry Kane's Unique Sponsorship with Reflo and Its Impact on Sports Business
Harry Kane's partnership with Reflo, a sportswear brand focusing on eco-friendly products, highlights a shift in athlete sponsorship dynamics. Unlike typical brand ambassadors, Kane is actively engaged as a partner, drawn by Reflo's sustainability initiatives. This collaboration represents a growing trend among elite athletes to seek meaningful connections with brands that align with their values rather than just financial gain. By the Numbers K…
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