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Harley-Davidson Bringing some Motorcycle Production Back to U.S.

The move will shift machining, assembly and painting work to Wisconsin and Pennsylvania and is expected to support dozens of additional U.S. manufacturing jobs.

  • On Tuesday, Harley-Davidson announced it is moving Revolution Max platform production for North America back to the United States, returning machining, powertrain assembly, painting, and final assembly to Wisconsin and Pennsylvania facilities.
  • The Company's 'Back to the Bricks' strategy emphasizes American manufacturing, leveraging new opportunities created by the Trump Administration's changes to U.S. trade policy and global trade shifts.
  • Bill Davidson, Vice President and Global Brand Ambassador, said his family has seen firsthand the "pride, craftsmanship, and hard work" in building motorcycles in America; the Revolution Max platform powers the Pan America, Sportster S, and Nightster models.
  • Harley-Davidson projects its York, Pennsylvania facility will produce more than 100,000 motorcycles in 2027, with the transition expected to complete before the start of the 2028 Model Year.
  • CEO Artie Starrs stated the decision reflects a long-term commitment to strengthening Harley-Davidson's manufacturing base, aiming to build more motorcycles at home and support the brand as an enduring symbol of freedom.
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Reuters broke the news in New York, United States on Tuesday, June 9, 2026.
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