Harley-Davidson Will Have New Motorcycles Coming in After Falling on Sales
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When he took over the position of CEO of Harley-Davidson in August last year, Executive Artie Starrs had one goal: to recover the sales volume of the traditional American motorcycle manufacturer. Now, the company announced its new strategy. The Back to the Bricks plan seeks to recover the company's performance and generate profitable growth. And this involves putting on the market new models of cheaper motorcycles. The Back to the Bricks program…
Harley-Davidson has long focused on its loyal baby-boomer customer base, offering them expensive cruisers and touring motorcycles. New CEO Artie Starrs is now hoping the company can boost sales by introducing more affordable motorcycles. He also promises the return of one of the brand's most popular models next year.
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