US Edition
Harley-Davidson Names New CEO
MILWAUKEE COUNTY, WISCONSIN, AUG 4 – Arthur Starrs will lead Harley-Davidson starting October 1, 2025, to address U.S. tariff impacts and declining cruiser bike demand, following his success growing Topgolf revenues by 64%.
- Harley-Davidson announced Artie Starrs as its next President and CEO effective October 1, 2025, succeeding Jochen Zeitz.
- The leadership change follows Zeitz's April announcement to step down later this year amid challenges like slowing cruiser demand and U.S. tariffs.
- Artie Starrs previously served as CEO of Topgolf, a subsidiary of Callaway Brands, overseeing more than 100 venues and 30,000 employees while gaining extensive experience in managing global brands.
- Board Presiding Director Troy Alstead praised Starrs as an accomplished leader with a proven record of top and bottom-line growth.
- Zeitz will remain a senior advisor through February 2026 to ensure a smooth transition, while Alstead assumes Chairmanship on October 1, 2025.
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Total News Sources15
Leaning Left2Leaning Right1Center10Last UpdatedBias Distribution77% Center
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- 77% of the sources are Center
77% Center
15%
C 77%
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