HARIBO leads the UK sweet confectionery category – Inside Food & Drink

HARIBO leads the UK sweet confectionery category – Inside Food & Drink

Celebrating another year of success, investment, and more moments of childlike happiness, HARIBO retains its place as the UK’s leading sweets manufacturer. The company reports another strong financial year, achieving a record market share of 22.6% with four of the top ten bestselling products being HARIBO or MAOAM lines. HARIBO’s leading position in the category was achieved by a 7.7% increase in turnover, with export and domestic sales increasin