5 Articles
5 Articles

Hard work feels worth it, but only after it’s done – new research on how people value effort
How many stairs would you climb for that payoff? Ozgur Donmaz/DigitalVision via Getty ImagesWhen deciding if something is worth the effort, whether you’ve already exerted yourself or face the prospect of work changes your calculus. That’s what we found in our new research, published in the Journal of Experimental Psychology: General. When you consider a future effort, more work makes the outcome less appealing. But once you’ve completed the work…
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