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Hard lessons from a chaotic transformation
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Hard lessons from a chaotic transformation
Approximately 70% of all digital transformation initiatives fail to achieve their goals, often because companies chase shiny new tech while forgetting to address fundamental problems. I experienced this firsthand during a three-year project. As part of a team with several consultants and research experts, I was involved in the nearly $1 billion transformation of one of the world’s largest tourism companies. What sounds like AI and blockchain pri…
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