Halloween spending to reach record $13.5 billion nationwide
Consumers are buying earlier and reusing items as retailers like Amazon, Target and Walmart run Halloween sales.
- Halloween spending is projected to hit a record $13.5 billion this year as consumers budget an average of $115 per person, the National Retail Federation reports.
- About half of shoppers began purchases in September or earlier to spread costs, with affordability becoming the primary concern this season, according to Allison Zeller, Vice President of Industry and Consumer Insights for the National Retail Federation.
- Unity Gardens Executive Director Sarah Stewart encourages community members to swap costumes to "let our dollars stretch better," while Once Upon a Child in Mishawaka offers budget-friendly inventory for South Bend families.
- At Bakersfield Costumes, owner Sonja Talamantes reports surging traffic as shoppers assemble outfits themselves; local resident Jennifer Brown plans to spend $100 to $150 on costumes this year.
- CSUB economics professor Richard Gearheart warns that tariffs on imported costumes raise prices, while the approaching end-of-year season compounds household budget pressure through Halloween, Thanksgiving, and Christmas.
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Halloween spending to reach record $13.5 billion nationwide
The National Retail Federation predicts Halloween spending will hit $13.5 billion this year, with affordability driving creative shopping strategies.
Halloween Spending Hits $160 Per Person: Here Is How to Save Locally
SOUTH BEND, Ind. -- Halloween has become a pretty pricey holiday. Americans are expected to spend about thirty-five dollars more each compared to back in 2019. And with the holiday coming up fast, some may be looking for a cost-friendly way to celebrate.
Halloween spending expected to reach $159, up from $92, accoring to consumer survey
Halloween spending expected to reach $159, up from $92, accoring to consumer surveyHalloween spending is looking a lot bigger this year. According to RetailMeNot’s latest consumer survey, 87% of shoppers plan to make a Halloween purchase in 2026 (up from 82% last year) and planned spending has jumped to an average of $159, up from $92 in 2025. But the trick-or-treat bowl isn’t the only thing driving Halloween shopping. RetailMeNot’s survey of 1…
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