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Bad Bunny's Halftime Viewership Dipped 7% From Super Bowl's Peak
Bad Bunny's Spanish-language halftime show led to a 7% drop in traditional TV viewership but drove a rise in Telemundo viewers and tens of millions of online engagements.
- On Sunday, Bad Bunny's halftime show at Super Bowl LX saw a 7% drop from the 137.9 million peak and a 5.7% decline from the prior quarter-hour, Front Office Sports reported.
- Bad Bunny performed his set entirely in Spanish, highlighting cultural significance, while Telemundo's broadcast gained viewers, attracting bilingual and international audiences.
- Clips immediately went viral on social platforms, reaching tens of millions of online viewers within hours while Pornhub reported sharp search spikes that dropped as the halftime show began.
- Broadcasters now face questions about measuring success as Nielsen found 128.2 million viewers watched Bad Bunny, while the NFL highlighted the show's historic social media impact.
- International ratings are still pending and forthcoming, and analysts and media researchers will watch whether these viewing patterns affect future halftime bookings and broadcaster strategies.
14 Articles
14 Articles
Nielsen Data Appears to Show Millions of People Turning Off Bad Bunny's All-Spanish Halftime Show
Turns out booking Bad Bunny for the Super Bowl was not exactly great for viewer numbers. According to Nielsen data, the game lost almost 8 million viewers during the time […] The post Nielsen Data Appears to Show Millions of People Turning Off Bad Bunny's All-Spanish Halftime Show appeared first on The Western Journal.
Ratings Expose Bad Bunny’s Halftime Show as Historic Flop: ‘This Is a Disaster for the NFL’
Super Bowl viewership dropped sharply during Bad Bunny’s halftime performance, according to newly released quarter-hour Nielsen ratings, underscoring backlash from conservative audiences who had criticized the show’s cultural and political tone before kickoff.
Pornhub releases annual Super Bowl data as Bad Bunny halftime show sparks wild surge in 'jock' searches
Pornhub reported increased interest in football-themed categories, including locker-room scenarios, college athletes, cheerleaders, and latino men The post Pornhub releases annual Super Bowl data as Bad Bunny halftime show sparks wild surge in ‘jock’ searches appeared first on Attitude.
Was Bad Bunny's Super Bowl show really that good? Telemundo figures show a dramatic drop in viewership
Super Bowl LX promised a high-energy halftime show, but data suggests a notable portion of viewers tuned out when Bad Bunny took the stage. The Puerto Rican superstar's en
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