Hailey Bieber Shares How She Really Feels Selling Rhode for $1 Billion

Hailey Bieber Shares How She Really Feels Selling Rhode for $1 Billion

Hailey Bieber knows the right decision when she sees it. Bieber, 28, opened up to The Business of Fashion about selling her beauty line, Rhode, to e.l.f. Beauty for $1 billion on Wednesday, June 11. “Rhode is like my baby, I’m so precious about it,” she gushed to The Business of Beauty’s executive editor Priya Rao. Bieber added that even “considering” the sale was a “very, very big deal” to her. “I remember walking away, like, ‘They’re it,’” the…

Beauty Belieber: elf Acquires rhode for $1B

As celebrity brands boom, Hailey Bieber’s rhode announced it will be acquired by e.l.f. Beauty for as much as $1 billion. The consideration consists of $800 million at closing in a mix of cash and equity, along with an earn out of up to $200 million based on the growth metrics over the next three years.  Bieber brought star power to cosmetics, catapulting the growth of the company she founded in 2022. “Bieber will continue her role as Founder and

Will e.l.f. Beauty’s Rhode deal make $1 billion the new brand acquisition standard?

Rhode’s billion-dollar acquisition made headlines globally. But how will the deal affect smaller brands, without the backing of a celebrity, that are also looking to be acquired?