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HAIER SIGNS NEW PARTNERSHIPS IN THE WORLD OF FOOTBALL WITH LIVERPOOL FOOTBALL CLUB AND PARIS SAINT-GERMAIN
Haier enhances its global sports presence through partnerships with top football clubs and major tennis events, highlighting innovation and engaging over one billion fans worldwide.
- On September 5, 2025, at IFA Berlin, Haier revealed long-term global collaborations with Liverpool FC and Paris Saint-Germain.
- This announcement follows Haier's longstanding involvement in sports, including its renewed ATP Tour partnership and historical ties through Candy's past sponsorship of Liverpool.
- Haier, a leading home appliance brand with 2024 global revenue of USD 55.9 billion, will activate fan experiences and co-branded smart-home products across stadium, digital, and retail platforms.
- Richard Heaselgrave of PSG expressed their enthusiasm about Haier joining the club's network, while Ben Latty from Liverpool praised Haier as a forward-thinking, leading global brand.
- These partnerships strengthen Haier’s global sports marketing strategy by connecting it with two top football clubs and their extensive worldwide fanbases, enhancing its brand visibility and engagement.
34 Articles
34 Articles
Haier signs new partnerships in the world of Football with Liverpool Football Club and Paris Saint-Germain
Berlin [Germany], September 5: Haier, ranks first in the global retail volume of major home appliance brand sales, today announced multi-year global partnerships with Liverpool Football Club andParis Saint-Germain. The agreements unite two of the most followed football clubs in the world with a brand known for user-centred innovation. By partnering also with LALIGA, La Liga Portugal, the Royal Moroccan Football Federation and with the renewal of…
HAIER SIGNS NEW PARTNERSHIPS IN THE WORLD OF FOOTBALL WITH LIVERPOOL FOOTBALL CLUB AND PARIS SAINT-GERMAIN - The Tribune
By partnering also with LALIGA, La Liga Portugal, the Royal Moroccan Football Federation and with the renewal of the agreement with the ATP Tour, Haier reinforces its global sports partnership strategy. BERLIN, Sept. 5, 2025 /PRNewswire/ -- Haier, ranks first...
HAIER SIGNS NEW PARTNERSHIPS IN THE WORLD OF FOOTBALL WITH LIVERPOOL FOOTBALL CLUB AND PARIS SAINT-GERMAIN
By partnering also with LALIGA, La Liga Portugal, the Royal Moroccan Football Federation and with the renewal of the agreement with the ATP Tour, Haier reinforces its global sports partnership strategy. BERLIN, Sept. 4, 2025 /PRNewswire/ -- Haier, ranks first in the global retail volume of major home appliance brand sales, today announced multi-year global partnerships with Liverpool Football Club and Paris Saint-Germain. The agreements unite tw…
PSG. Un nouveau partenaire officiel signe pour trois ans
Double actualité pour Haier qui signe avec le PSG et en même temps les Reds de Liverpool. un nouveau partenaire officiel (soit le troisième échelon dans la hiérarchie des sponsors du club), rejoint le Paris Saint-Germain. Le club de la capitale officialise l’arrivée de Haier, dans le cadre d’une collaboration de trois ans, de 2025 à 2028. Haier, centré sur les ventes de gros électroménager, étend ainsi son portefeuille de partenariats sportifs a…
Haier strengthens global sports footprint with Liverpool and PSG deals
The post Haier strengthens global sports footprint with Liverpool and PSG deals appeared first on SportsMint Media. Haier, the world’s leading home appliance brand, has deepened its investment in global sport by announcing multi-year partnerships with two of football’s most powerful clubs — Liverpool FC and Paris Saint-Germain. Liverpool FC have welcomed Haier as their latest global partner. The partnership will harness the club’s worldwide chan…
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