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Haier is official partner of Roland-Garros 2026
Haier will showcase cross-category innovations and interactive fan experiences as the partnership extends across the tournament venue and Paris.
- Haier serves as the Official Partner of Roland-Garros 2026, expanding its presence in Paris with interactive activations both within the Roland-Garros Stadium and across the city.
- Antony Peart, Director of Brand and Communications Europe at Haier Europe, stated the partnership reflects shared values, saying "It is a global stage where excellence, passion and innovation come together."
- The Motorhome at Roland-Garros Stadium featured interactive activations connecting products to tennis, while the open-air Tribune Concorde at Place de la Concorde hosted spectators from the 3rd to the 7th June in a relaxed atmosphere.
- French Tennis Federation President Gilles Moretton declared spectators at Porte d'Auteuil enjoyed activities for "an even more intense 'Roland-Garros' experience," underscoring the brand's commitment to personalized fan engagement.
- Beyond Paris, Haier reinforces its global sports strategy by supporting the Australian Open, the Mutua Madrid Open, and the Nitto ATP Finals, using integrated print, digital, and influencer engagement to extend tournament energy.
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