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Hachette Livre Extends Its Book Sales Strategy to France via Tiktok Shop
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Will digital re-launch the book? It is the bet of the publisher Hachette Livre who opens a shop on TikTok Shop for France. It thus extends an approach carried out in the United States and Great Britain. The publisher intends to revive the taste for (more...)This article Hachette Livre extends to France its strategy of selling books via TikTok Shop appeared first on La Revue du Digital.
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