H&M’s digital evolution - InternetRetailing

H&M’s digital evolution - InternetRetailing

H&M Group is a global fashion and design company. From its beginnings in 1947 in Västerås, Sweden, the group now has more than 4,000 stores in more than 75 markets and online sales in 60 markets.  Last year, H&M demonstrated enormous resilience in a competitive global fashion market, using digital transformation to drive growth. The retailer reported a 28% year-on-year increase in operating profit to £1.2bn alongside a 1% rise in net sales to £1…