H&M Deploys AI ‘Twins’ to Model Clothes

H&M deploys AI ‘twins’ to model clothes

H&M released its first set of images using artificial intelligence fashion models.The clothing retailer used real-life human models to create virtual “twins” which the firm could then digitally dress in a variety of products. A company executive said the human models would have creative control over their AI counterparts, and that the system is “not here to replace everyone.” However, they will need to use fewer humans to create the same number …

H&M Uses Digital Twins of Professional Models to Showcase Denim Designs

H&M unveiled the first images of an ongoing project that features digital twins of professional models.

H&M unveils AI-powered campaign featuring digital twins in global fashion capitals

H&M continues its exploration within generative AI by dropping its first set of images featuring digital twins, set to the background of fashion capitals around the world, showcasing seasonal yet timeless denim. Co-created with a dedicated team and accompanied by a behind the scenes film, H&M wants to show how generative AI can be used […] The post H&M unveils AI-powered campaign featuring digital twins in global fashion capitals appeared first …