H&M shares slip as soft March sales offset profit beat

H&M shares slip as soft March sales offset profit beat

Fashion retailer H&M has today forecast a small rise in March sales, a subdued outlook that hit its shares despite a bigger than expected increase in first-quarter profit, helped by tight cost control.

H&M 股價下跌 7%，因 3 月銷售額預測未達市場預期 – EastMud

TLDR H&M 股價週四下跌多達 6.6%，此前 3 月銷售指引疲軟 第一季度營業利潤達 15.1 億瑞典克朗，超出預期的 13.9 億瑞典克朗 3 月銷售額按固定匯率計算預計增長 1%，低於市場普遍預期的約 1.8% 毛利率擴大至 50.7%，高於預期的約 50.1% 執行長警告，中東衝突若持續可能對消費者造成通脹壓力 (SeaPRwire) –   H&M (HMb.ST) 股價週四下跌多達 6.6%，交易價格回到春季系列發布前的瑞典克朗水平，因投資者對弱於預期的近期銷售前景做出反應。 H&M beats profit estimates, but the market remains cautious on the sales recovery H&M’s Q1 2026 report showed a clear improvement in earnings quality, with operating profit reaching SEK 1.512 billio…