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H&M reveals subdued winter sales after annual profit hike

  • For the year to November 30, H&M Group reported a 6% rise in operating profits, supported by strong fourth quarter performance, with earnings exceeding expectations.
  • The group noted changes to its store estate and workforce, with 4,101 stores and nearly 2% fewer employees, as closures and revamps hurt sales last year.
  • Margin discipline and cost control delivered a meaningful earnings beat despite uneven demand, while online sales continued to perform well, now accounting for over 30% of H&M Group sales.
  • H&M expects its store-estate overhaul to have a slightly positive effect on sales in 2026, but the group cautioned net sales will drop 2% in local currencies in the two months to the end of January.
  • Chief executive Daniel Erver said strengthened customer offering, cost control and improved inventory productivity advance long-term targets, while H&M Group closely monitors global trade and trade restrictions amid geopolitical and economic uncertainty.
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Swedish textile giant Hennes & Mauritz (H&M) posted a net profit of 4.3 billion kronor (400 million euros) in the September-November quarter, the last quarter of its fiscal year, compared with 2.9 billion kronor (270 million euros) a year earlier. Analysts had expected a profit of 3.8 billion kronor (350 million euros).

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Lean Right

DEXYPTAGE - The group is increasing in range and reducing costs. Despite an improvement in margins, sales remain under pressure.

·Paris, France
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Lean Right

Operating profit for the fiscal fourth quarter rose to $719.6 million, while sales fell 4.8% to $6.68 billion.

·Brazil
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Evening StandardEvening Standard
+2 Reposted by 2 other sources
Center

H&M reveals subdued winter sales after annual profit hike

The fashion firm said it expects net sales in local currencies to drop by 2% year-on-year in the two months to the end of January.

·London, United Kingdom
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Dagens industri broke the news in on Thursday, January 29, 2026.
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