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H&m Presents Its First Beauty Collaboration: It Is Fragrance and with e.l.f.!
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H&M is our favorite brand if we talk about collaborations and its latest, it is even more interesting because to our surprise, it is not about fashion, but about beauty! The Swedish giant joins with e.l.f to create a unique collection of fragrances. Three of the most iconic products from e.l.f.: Power Grip Primer, Halo Glow and Camo serve as a starting point for a reinterpretation from the aesthetic universe of H&M. The collaboration marks the f…
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