H&M Partners with Recover to Scale Use of Recycled Cotton

Recover™ Secures Multi-Year Recycled Cotton Agreement With H&M

MADRID, Spain — October 29, 2025 — Recover has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover have collaborated on product development, which now enables scaled commercial introduction of Recover mechanically recycled cotton into H&M’s collections. Recover combines more than 75 years of textile recycling expertise with advanced …

H&M Partners with Recover to Scale Use of Recycled Cotton

Recover has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber for use in H&M’s products.