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H&m Closes 160 Stores: the Crisis of the Fast Fashion Giant (Which Also Affects Italy)

The company is trying to compete with native digital players and giants of fast fashion: expected closures and concerns for employment

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The company is trying to compete with native digital players and giants of fast fashion: expected closures and concerns for employment

·Italy
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The multinational H&M is going through a key moment in its global strategy. Between below-expected financial results, adjustments in its commercial network and new bets for sustainability, the company seeks to redefine its position in an increasingly competitive and changing sector.A growth that does not finish taking off The latest results, according to Cadena SER, have turned on the alarms in the company. H&M recorded a 1% drop in its sales du…

The Swedish fast industry H&M, a sound name and a strong presence in Romania, recently announced a major strategic decision: it will close at least 160 stores at global level, a wide process that will end by 2026. This movement comes at the bottom of a clear strategy of [...]

·Romania
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Corriere Della Sera broke the news in Italy on Wednesday, April 15, 2026.
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