Gwyneth Paltrow's Goop ditches its budget beauty line

Gwyneth Paltrow's Goop ditches its budget beauty line

Gwyneth Paltrow launched Good Clean Goop in 2023 as a more accessible beauty line.Stefanie Keenan/Getty Images for good.clean.goopGwyneth Paltrow's Goop is phasing out its less expensive beauty offering, Good Clean Goop.Launched in 2023, the line was sold at Target and on Amazon.Goop has undergone a number of pivots since its founding in 2008.Things aren't so good for Good Clean Goop.Less than two years after it launched, Good Clean Goop — the a…