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Gwyneth Paltrow Faces Online Backlash for Starring in Luxury Israel Real Estate Ad

Critics flooded her Instagram posts as the 51-story Herzliya project drew backlash over luxury promotion during the war in Gaza.

  • Academy Award-winning actress Gwyneth Paltrow faces online backlash after starring in a commercial for 51 Park, a 51-story luxury real estate project in Herzliya, Israel, released this week.
  • Paltrow, who has publicly embraced her Jewish roots, has been outspoken in her support for Israel since the October 7, 2023, Hamas-led attack, previously advocating for hostages held in Gaza.
  • Critics condemned the promotion, calling the actress 'Genocide Queen' and citing the war in Gaza where more than 72,000 Palestinians have been killed, while social media users flooded her posts with 'Free Palestine' statements.
  • Gabi Attal, head of the ad agency Why Worry, defended the casting, stating they needed a figure who 'effortlessly embodies international elegance,' while Paltrow has not responded to requests for comment.
  • The actress has a history of weathering public criticism, ranging from her Goop lifestyle brand to a lawsuit over a skiing accident in Park City, Utah, amid broader tensions surrounding celebrity associations with Israel.
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25 Articles

Sydney Morning HeraldSydney Morning Herald
+2 Reposted by 2 other sources
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When Gwyneth gave off Melania vibes, the backlash was relentless. But was it fair?

The actor has fronted an ad campaign for Israeli real estate and declared herself an “independent”. People are outraged.

·North Sydney, Australia
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Oscar Gwyneth Paltrow's winning actress faces online criticism after Hollywood star and entrepreneur starred in an announcement of a luxury Israeli real estate project.

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Jerusalem Post broke the news in Jerusalem, Israel on Wednesday, June 10, 2026.
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