US EditionGuy Fieri reveals startling 'new look' is for Super Bowl commercial
- On Monday, January 26, Bosch used celebrity chef Guy Fieri's toned-down photo and video as a teaser for its Super Bowl commercial airing February 8, 2026.
- After about six months, Bosch and Droga5 developed the Just A Guy concept, with Fieri spending 25 days on wardrobe, hairstyle, and voice, and he said, `My commitment to doing this was, 'Okay, we're playing big ball. And I'll play,'` to Entertainment Weekly.
- On set, Bosch and Fieri's team say the video used high-end post-production visual effects rather than AI, with wig application taking two hours and filming spanning 24 to 36 hours.
- Fans reacted online with disbelief as Fieri said his mother and wife initially failed to recognize him and he plans to `turn my phone off for about three weeks` due to the reaction.
- The company is positioning the stunt in its second consecutive Super Bowl effort, using the $8,000,000 30-second ad cost to boost U.S. awareness through the `Like a Bosch` platform.
27 Articles
27 Articles
Guy Fieri shares gruesome details of terrifying fall that 'snapped' his muscle 'literally in half'
The celebrity chef tells EW that the injury has made him "look at people that have disabilities" and realize, "We take a lot of things for granted."Guy Fieri for 'Tournament of Champions' Food NetworkKey PointsGuy Fieri is opening up to EW about the gruesome details of a fall that left him with serious injuries that he first detailed in November.While shooting the new Food Network series Flavortown Food Fight, Fieri slipped down the stairs on hi…
Guy Fieri Decided To Change Up His Signature Hairstyle For His Birthday—And Fans Don't Know What To Think
Love him or hate him, we all know who Food Network's Guy Fieri is. With a shock of spiky, bleached-blond hair and a voice constantly raised in excitement, he's hard to miss, even from a mile away. Make that two miles. But this year for his 58th birthday, Fieri apparently decided to change his look in celebration of approaching his sixth decade—and for Super Bowl LX.A video shared to X (Twitter) shows a man standing by a birthday cake, dressed un…
Guy Fieri's new look for 58th birthday is so striking his mom didn't recognize him · American Wire News
Days after teasing a “New Look” for his birthday, Guy Fieri revealed what was really behind the months-in-the-making campaign set to premiere during Super Bowl LX. Once as anticipated for spectators as the big game itself, recent years have been hit or miss for exciting or entertaining advertisements. After offering a tease on his 58th birthday, and now less than two weeks out from the official premiere, the Food Network star and restaurateur is…
Guy Fieri Finally Breaks Silence On 58th Birthday Glow‑Up And Ditching His Spiky Blonde Hair
Guy Fieri celebrated his 58th birthday with not just cake and candles, but also a completely new face. “This isn’t Guy,” the internet collectively said as their brains refused to accept the Food Network star’s new avatar. Even his wife, Lori, and 29-year-old son, Hunter Fieri, had strong feelings about the look. The TV personality later explained why he decided to “go big” with his dramatic transformation. Guy Fieri celebrated his 58th birthday …
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