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Does Banning Ads Featuring 'Unhealthily Thin' Models Undermine Fashion’s Body Diversity? - Retail Gazette
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Does banning ads featuring 'unhealthily thin' models undermine fashion’s body diversity? - Retail Gazette
The recent wave of Advertising Standards Authority (ASA) bans targeting ads featuring “unhealthily thin” models — including campaigns by Zara, M&S, and Next — shines a spotlight on one of fashion’s toughest challenges: balancing the promotion of healthy body standards without erasing the diversity of real bodies. For instance, Zara’s recently banned ads included images (above) where clothing choice, poses, and lighting accentuated models’ collar…
Regulatory body bans two Zara ads due to models being deemed too thin - African Marketing Confederation
HOME ABOUT US AMC COMMITTEES MEMBERS EDUCATION CHARTERED MARKETER (AFRICA) SHORT COURSES NEWS & PUBLICATIONS NEWS ARTICLES PUBLICATIONS AMC CONFERENCE CONTACT US HOME ABOUT US AMC COMMITTEES MEMBERS EDUCATION CHARTERED MARKETER (AFRICA) SHORT COURSES NEWS & PUBLICATIONS NEWS ARTICLES PUBLICATIONS AMC CONFERENCE CONTACT US ADVERTISING Regulatory body bans t…
The United Kingdom Advertising Standards Authority (ASA) has banned two ads from Zara for showing models that, according to the agency, projected an image “unhealthy” and “deprived”. In one of them, the model posed with a short dress with legs apparently thinned by shadows, and in the other it wore a wide shirt in which the collarbones were the main focus. ASA considered that body postures and proportions were “irresponsible” and contrary to the…
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