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GUEST COMMENT Is there a golden retail media ticket for everyone? - InternetRetailing
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GUEST COMMENT Is there a golden retail media ticket for everyone? - InternetRetailing
Troy Townsend, CEO and Co-Founder of Zitcha, takes a look at how retail media may not be for everyone – unless they get the tech right Lured by the hope of moving beyond the razor-thin margins of traditional business models and tapping much juicier advertising yields, retailers have raced to develop their own retail media […]
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