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Lee Know Joins Fashion House in Latest Global Campaign
- On June 30, 2025, Gucci formally introduced Lee Know, a vocalist and dancer from the South Korean boy band Stray Kids, as its latest worldwide brand ambassador.
- This appointment follows Lee Know's growing collaboration with Gucci since 2023 and his appearances at key events like the 2025 Cruise show in London.
- Lee Know has frequently worn Gucci at official events and editorials, embodying the brand's blend of heritage and modern creativity with his multifaceted artistry.
- Lee Know expressed that Gucci uniquely combines its rich history with modern innovation, and described being chosen for this role as a significant privilege.
- This partnership signals a deeper involvement for Lee Know in Gucci’s campaigns and initiatives, reflecting Gucci's commitment to cultural leaders like him and expanding its global influence.
11 Articles
11 Articles
GUCCI Appoints Stray Kids Member Lee Know As Their New Global Ambassador - Hype Malaysia
Luxury brands dictate a carefully crafted persona in their brand, which is recognised by consumers who have the luxury to afford their experiences. Global brand ambassadors aid in marketing the brand as they reflect its values and style in promotional materials. Yesterday (30th June 2025), Gucci announced that Stray Kids (스트레이 키즈) Lee Know (리노) has been appointed their newest global ambassador. The announcement on their social media showcases Le…
K-pop Idols Are the New Fashion Superstars! 4 Times They Stole the Spotlight in Luxury Collabs
Who needs supermodels when you have K-pop idols turning fashion campaigns into global fan moments. Here are 4 idols and their luxury brand collabs which we’re obsessed with! K-pop Idols Are the New Fashion Superstars! 4 Times They Stole the Spotlight in Luxury Collabs High fashion isn’t just ruled by runway veterans anymore, it’s now a K-pop playground. From Paris to Milan, Korean idols are fronting campaigns, shutting down front rows, and turn…
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