US EditionMariacarla Boscono, Alex Consani & Others Join Forces for Demna's 'Uninspired' Debut Spring 2026 Gucci Campaign
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Mariacarla Boscono, Alex Consani & Others Join Forces for Demna's 'Uninspired' Debut Spring 2026 Gucci Campaign
IMAGE | GUCCI.COM It has been 10 months since Demna was announced as the creative director of Gucci, succeeding Sabato De Sarno (who only managed two years at the brand). Back in September, ahead of the official start of Milan Fashion Week, the Soviet-born Georgian designer unveiled his debut collection for the historic Italian fashion house. Fast forward to January 2026, and Demna’s first official campaign has dropped. Entitled “La Famiglia”, D…
Demna’s first collection for Gucci, entitled “La Famiglia”, is now available in boutiques and online, marking a new (and exciting) era in the Italian house. Presented last September with a lookbook and a dramatic fashion film entitled “The Tiger”, this collection anticipates the expected February debut parade in Milan and reveals the Georgian designer’s vision for Gucci: sensual, extravagant and close to his story. Demna’s new Gucci reinvents th…
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