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GTA 6 Cost Might Surprise Fans as Take-Two Boss Talks 'Fair Price'
UNITED STATES, AUG 7 – Take-Two CEO Strauss Zelnick says GTA 6 pricing will focus on value and fairness amid $100 price speculation, with the game expected to generate $10 billion lifetime revenue.
- Discussing GTA 6 pricing, Zelnick said Thursday that 'pricing will come from Rockstar in due time.'
- Industry analysts ignited the debate over a $100 GTA 6, calling it 'industry analyst nonsense' about the upcoming game's price.
- Zelnick highlighted that game prices currently top out at $80, and he suggested a different approach may be taken for GTA 6 pricing.
- Zelnick added that 'Variable pricing has been the nature of this industry forever' and said Take-Two aims to 'deliver more value than what we charge,' emphasizing ongoing pricing strategies.
- Looking ahead, GTA 6 will release on May 26, 2026, with pricing details pending Rockstar's announcement.
26 Articles
26 Articles
Take-Two CEO Addresses GTA 6 Pricing Rumors
Everyone has been waiting to find out what the price of GTA 6 will be. We’ve seen speculation for a while now that it might get to as much as $100. Some have been saying they’ll follow Nintendo (wild phrasing) by going the $80 route. But Take-Two CEO Strauss Zelnick might have other plans… As reported by Gamespot, Strauss Zelnick was speaking on the Take-Two investor call when the potential $80 price of Grand Theft Auto 6 came up. Here’s some of…
The head of the publisher Take-Two Interactive talks about the increased sales prices of games. CEO Strauss Zelnick wants to "offer more value than we demand in money".
Twelve years after the incredible GTA V, GTA 6 gives rise to almost messianic expectation. But the shadow of a (very) high pitch price is hovering on the game, causing a justified concern among players. The wait around Grand Theft Auto VI is at the height of its illustrious predecessor. How to compete with GTA V, which has sold [...]
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